Dr. Jim Taylor’s Blog

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👤 Dr. Jim Taylor | 📅 June 9, 2026

PrimeMind’s Latest Upgrade: Structured Mental Training Plans

One of the biggest challenges athletes face with mental training is knowing where to start. Confidence? Focus? Pressure? Motivation? Emotional control? Competition preparation? Team culture? Mental health? It can feel overwhelming. Many athletes know they need mental training, but they don’t always know which mental muscles they need to train, which mental tools to use, or […]

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👤 Dr. Jim Taylor | 📅 May 26, 2026

Free Mental Performance Assessment + Free 7-day PrimeMind Trial

How strong is your mental game? Most serious athletes do physical testing frequently, but very few assess their mental performance in a structured way. That’s why I created the PrimeMind Assessment of Mental Performance (AMP), designed to help athletes better understand their mental strengths and areas that need improvement such as confidence, focus, motivation, resilience, […]

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👤 Dr. Jim Taylor | 📅 May 20, 2026

PrimeMind Adds 18 New Mental Workouts

I’m pleased to announce that PrimeMind has added 18 new Mental Workouts to its Mental Performance/Well-being/Mental Health library. These Mental Workouts focus on helping athletes overcome common challenges they face in their sport: Self-doubt Overthinking Low motivation Distraction Performance anxiety Negative emotions Choking These Focus areas have 2-3 Mental Workouts each that explore what the […]

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👤 Dr. Jim Taylor | 📅 May 19, 2026

I Practice What I Preach (But It’s Not Easy Sometimes)

In most universes, my time last week at the 2026 USAT Multisport National Championships in South Haven, Michigan, would be considered a success. I won my sixth national championship since returning to triathlon in 2022. I also finished third twice and fourth once against some exceptionally strong competitors. Objectively, those are results I should feel proud […]

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👤 Dr. Jim Taylor | 📅 May 5, 2026

PrimeMind is Now Live!

I’m thrilled to announce that my new start-up, PrimeMind, has launched its web-based app for athletes, coaches, parents, and sport organizations. Here’s why I created it. For many years, I’ve worked with athletes and teams on the mental side of sport. One ongoing challenge has been this: while physical and technical training are comprehensive, structured, […]

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👤 Dr. Jim Taylor | 📅 April 14, 2026

PG or College Next Year?: That is the Question

It’s hard to believe that another ski racing season is coming to an end. It’s time to hang up your skis and take your mind off ski racing for a while. Yet, if you’re a soon-to-be high school graduate, the end of the ski season may not offer an immediate respite from our sport. Why? […]

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