InspireInspire
Inspire + Inform Inform
Inspire + Inform + TransformTransform
Inspire + Inform + Transform= PerformPerform
Jim Taylor, Ph.D. Psychology, is an internationally recognized authority on the psychology of performance, sport, and parenting. His professional expertise encompasses performance and sport psychology, child development and parenting, and personal growth. He is also a life-long elite athlete: former world-ranked alpine ski racer, 2nd degree black belt in karate, sub-3-hour marathoner, Ironman triathlete, and, since 2022, a 5x National Age-group Champion and a 4x World Championship medal-winning triathlete.
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Dr. Jim Taylor
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My entire career has been devoted to identifying the mental factors that most impact performance of every kind, whether athletic, academic, performing arts, or career, and helping high achievers to optimize every area that influences their performances. As I have evolved as a professional, I have come to recognize that performance is a highly complex phenomenon that requires an equally encompassing approach to helping high achievers perform at their highest level consistently when it matters most.
Attitudes That Take the Pressure Off
Choices that can lift the burden of pressure Set 1 [...]
Second Runs Are a Different Sport: How to Reset, Regulate, and Charge (No Matter the Stakes)
First runs and second runs may take place on the [...]
Building Confidence When There Are No Races to Prove Yourself
For many triathletes, confidence is tied almost entirely to racing. [...]
Be Your Ski-Racing Children’s Wings, Not Their Weight Vest
Parents play a powerful role in the psychological development of [...]
The Feed is My Go-to Place for Sports Nutrition
For endurance athletes, nutrition isn’t a luxury. It’s training equipment. [...]
Do You Train Better Than You Race? Here’s Why
One of the most frustrating experiences in ski racing is [...]
Pirme Ski Racing Online Courses
This 6-class, self-paced course is devoted to helping alpine ski racers to become mentally prepared to ski their fastest when it matters most.
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Prime Sport Online Courses
This 6-class, self-paced course, can help athletes in any sport to be mentally prepared to perform their best consistently.
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Sport Parenting Online Course
This 4-class course offers parents the insights, information, and tools they need to support their young athletes in the most positive way possible.
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In Raising Generation Tech, Dr. Jim Taylor offers a practical guide for helping your children navigate the influential and omnipresent world of technology. Dr. Taylor explores how popular culture and technology shape children’s lives and shows parents how they can help their children develop healthy relationships with their technology

In Train Your Mind for Athletic Success, Dr. Jim Taylor uses his own elite athletic experience and decades of working with some of the world’s best athletes to provide competitors in every sport and at every ability level with insights, practical exercises, and tools they can use to be mentally prepared to perform their best when it matters most.
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In Positive Pushing, Dr. Jim Taylor describes how the challenge of balancing childhood achievement and happiness often puts parents in a position of uncertainty; how and how hard to push. This book shows parents how to push and when to back off, the result of which is both a successful and happy child.
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In How to Survive and Thrive When Bad Things Happen, Dr. Jim Taylor explores the impact of crises in our lives. Responding positively to a crisis is an immense challenge, yet with powerful lessons provided in these pages, anyone can turn crises into opportunities for reflection, positive action, and growth.

In Change Your Life’s Direction, Dr. Jim Taylor explores the four forces (values, self-esteem, ownership, and emotions) that propel your life’s trajectory. Importantly, he shows you how to override your past inertia and chart a new course toward the person you want to be and the life you want to have.

In Raising Young Athletes: Parenting Your Children to Victory in Sports and Life, Dr. Jim Taylor—an internationally-recognized authority on sport psychology, child development, and parenting—offers a guiding hand to help parents ensure that their children’s sports participation encourages positive attitudes and promotes healthy developments as they move toward adulthood.
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