Dr Jim Taylor

Meet Dr. Jim Taylor

Jim Taylor, Ph.D. Psychology, is an internationally recognized authority on the psychology of performance, sport, and parenting. His professional expertise encompasses performance and sport psychology, child development and parenting, and personal growth. He is also a life-long elite athlete: former world-ranked alpine ski racer, 2nd degree black belt in karate, sub-3-hour marathoner, Ironman triathlete, and, since 2022, a 5x National Age-group Champion and a 4x World Championship medal-winning triathlete.

Prime Performance System

My entire career has been devoted to identifying the mental factors that most impact performance of every kind, whether athletic, academic, performing arts, or career, and helping high achievers to optimize every area that influences their performances. As I have evolved as a professional, I have come to recognize that performance is a highly complex phenomenon that requires an equally encompassing approach to helping high achievers perform at their highest level consistently when it matters most.