Jim Taylor, Ph.D. Psychology, is an internationally recognized authority on the psychology of performance, sport, and parenting. His professional expertise encompasses performance and sport psychology, child development and parenting, and personal growth. Dr. Taylor has worked with professional, Olympic, collegiate, and junior-elite athletes in skiing, cycling, triathlon, tennis, track and field, squash, fencing, swimming, football, golf, baseball, and many other sports. He has also worked extensively outside of sport including in business, education, medicine, technology, and the performing arts. Dr. Taylor is the author of 18 books (that have been translated into ten languages) and is a highly sought after speaker around the world. He has hosted three podcasts: Train Your Mind for Athletic SuccessRaising Young Athletes, and Crisis to Opportunity. His blog posts have been read by more than 10 million people. A former world-ranked alpine ski racer, Dr. Taylor is also a 2nd degree black belt in karate, a sub-3-hour marathon runner, and  Ironman, 2x national champion, and 3x world-championship medal-winning age-group triathlete.

Prime Performance System

 

My entire career has been devoted to identifying the mental factors that most impact performance of every kind, whether athletic, academic, performing arts, or career, and helping high achievers to optimize every area that influences their performances. As I have evolved as a professional, I have come to recognize that performance is a highly complex phenomenon that requires an equally encompassing approach to helping high achievers perform at their highest level consistently when it matters most.

These explorations have led to the development of my Prime Performance System which provides a deep and broad understanding of the mental areas necessary to perform your best and achieve your goals. My Prime Performance System is comprised of five mental and performance areas that represent what I believe are the essential contributors to success in every field of achievement. My Prime Performance System acts as the framework for my work with performers to maximize their strengths that will propel them toward their goals and alleviate obstacles that hold them back.

Blog

511, 2024

20% Discount on BiSaddle Adjustable Bike Saddles

November 5th, 2024|0 Comments

I have a question for you: “During bike rides, do your ‘parts down below’ ever get numb or just plain hurt?” I’m guessing most of you will say, “Oh yeah!” (said with a grimace and […]

411, 2024

6 Reasons I Love The Feed

November 4th, 2024|0 Comments

If you haven’t heard of The Feed, you probably aren’t an endurance athlete or you train on another planet (The Feed doesn’t deliver to Mars yet, but soon, I’m sure!). But, since you’re asking, The […]

211, 2024

Another Death in Our Ski Racing Family

November 2nd, 2024|0 Comments

It was almost 7 years ago that I wrote about the death of two ski racers, David Poisson, a French downhiller, and, closer to home, Max Burkhart, a German athlete who was attending Sugar Bowl […]

3110, 2024

I Won a Prestigious Professional Award!

October 31st, 2024|0 Comments

I’m honored to have recently been named the recipient of one of the most prestigious international awards in the field of applied sport psychology (not quite an Oscar or the Nobel Prize, but still pretty […]

3010, 2024

When Your Child Stops Ski Racing (or Any Sport): A Parent’s Guide to Letting Go

October 30th, 2024|0 Comments

I received an email from the father of a 14-year-old boy who has decided not to continue his ski-racing journey. He wrote: “I am feeling super challenged this year with the transition (and honestly, it’s […]

2510, 2024

World Triathlon Championships Update #2 (Mixed-relay): Redemption and Reflection

October 25th, 2024|0 Comments

I was not a happy camper after my disappointing performance in the Sprint event at the World Triathlon Championships last week in Spain (to learn more). As I noted in my last post, I’m not […]

Online Courses

Pirme Ski Racing Online Courses

This 6-class, self-paced course is devoted to helping alpine ski racers to become mentally prepared to ski their fastest when it matters most.

Prime Sport Online Courses

This 6-class, self-paced course, can help athletes in any sport to be mentally prepared to perform their best consistently.

Sport Parenting Online Course

This 4-class course offers parents the insights, information, and tools they need to support their young athletes in the most positive way possible.

Books

In Change Your Life’s Direction, Dr. Jim Taylor explores the four forces (values, self-esteem, ownership, and emotions) that propel your life’s trajectory. Importantly, he shows you how to override your past inertia and chart a new course toward the person you want to be and the life you want to have.

In How to Survive and Thrive When Bad Things Happen, Dr. Jim Taylor explores the impact of crises in our lives. Responding positively to a crisis is an immense challenge, yet with powerful lessons provided in these pages, anyone can turn crises into opportunities for reflection, positive action, and growth.

In Raising Young Athletes: Parenting Your Children to Victory in Sports and Life, Dr. Jim Taylor—an internationally-recognized authority on sport psychology, child development, and parenting—offers a guiding hand to help parents ensure that their children’s sports participation encourages positive attitudes and promotes healthy developments as they move toward adulthood. 

In Train Your Mind for Athletic Success, Dr. Jim Taylor uses his own elite athletic experience and decades of working with some of the world’s best athletes to provide competitors in every sport and at every ability level with insights, practical exercises, and tools they can use to be mentally prepared to perform their best when it matters most. 

In Positive Pushing, Dr. Jim Taylor describes how the challenge of balancing childhood achievement and happiness often puts parents in a position of uncertainty; how and how hard to push. This book shows parents how to push and when to back off, the result of which is both a successful and happy child.

Raising Generation Tech

In Raising Generation Tech, Dr. Jim Taylor offers a practical guide for helping your children navigate the influential and omnipresent world of technology.  Dr. Taylor explores how popular culture and technology shape children’s lives and shows parents how they can help their children develop healthy relationships with their technology

Partners

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