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👤 Dr. Jim Taylor | 📅 August 10, 2026

I Practice What I Preach: Reconnecting with My Triathlon Why…Successfully

One of the most powerful mental tools I share with my clients is to know your why. As is likely self-evident, your why is the reasons you do what you do, whether work, sports, or other avocations. In this article, I’m going to talk about my why for doing triathlons, how I lost touch with […]

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👤 Dr. Jim Taylor | 📅 July 24, 2026

Don’t Leave Race-week Preparation to Chance

Less than two weeks before USAT Triathlon National Championships in Milwaukee, where I’m racing the non-draft-legal Spring, Mixed Relay, and draft-legal sprint. With a taper beginning soon and preparations for the trip getting set into motion, it’s time to think about how you can set yourself up for success in your races. How you structure […]

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👤 Dr. Jim Taylor | 📅 July 18, 2026

I Found My Triathlon Training “Goldilocks Zone”

I’m three weeks out from the USAT Triathlon National Championships in Milwaukee. This is a critical time as big races approach. I’ve been training hard for several months; there’s still a little time left to build more fitness. And here’s the key part, I’m feeling great, something that I haven’t always been able to say […]

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👤 Dr. Jim Taylor | 📅 July 7, 2026

Who Wrote This? You or AI

 It’s happening more and more these days. I read an article or blog post that may or may not be interesting, but as I read it, something feels off, something is making me uncomfortable. Then, it hits me, I’ll bet AI wrote it. How can I have reasonable suspicions when an article has been written […]

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👤 Dr. Jim Taylor | 📅 July 6, 2026

PrimeMind 2.0: The Evolution of Mental Development

I’m excited to announce the launch of PrimeMind 2.0. I first founded PrimeMind as a mental training platform designed to help athletes develop the psychological tools needed to perform at their best. That mission hasn’t changed. But my vision has expanded. Mental development doesn’t happen in isolation. Athletes thrive when everyone around them is speaking […]

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👤 Dr. Jim Taylor | 📅 June 16, 2026

PrimeMind Introduces the Profile of Well-being Assessment: Because Athletes Are People First

Athletes are evaluated by what they do. Their times, results, and rankings. But athletes are more than performers. They are people first. That belief is one of the foundations of PrimeMind. While helping athletes perform at their best is important, true development requires looking beyond the scoreboard and result sheet. It requires understanding the whole […]

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