I Practice What I Preach: Reconnecting with My Triathlon Why…Successfully
One of the most powerful mental tools I share with my clients is to know your why. As is likely self-evident, your why is the reasons you do what you do, whether work, sports, or other avocations. In this article, I’m going to talk about my why for doing triathlons, how I lost touch with […]
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Don’t Leave Race-week Preparation to Chance
Less than two weeks before USAT Triathlon National Championships in Milwaukee, where I’m racing the non-draft-legal Spring, Mixed Relay, and draft-legal sprint. With a taper beginning soon and preparations for the trip getting set into motion, it’s time to think about how you can set yourself up for success in your races. How you structure […]
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I Found My Triathlon Training “Goldilocks Zone”
I’m three weeks out from the USAT Triathlon National Championships in Milwaukee. This is a critical time as big races approach. I’ve been training hard for several months; there’s still a little time left to build more fitness. And here’s the key part, I’m feeling great, something that I haven’t always been able to say […]
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PrimeMind 2.0: The Evolution of Mental Development
I’m excited to announce the launch of PrimeMind 2.0. I first founded PrimeMind as a mental training platform designed to help athletes develop the psychological tools needed to perform at their best. That mission hasn’t changed. But my vision has expanded. Mental development doesn’t happen in isolation. Athletes thrive when everyone around them is speaking […]
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PrimeMind Introduces the Profile of Well-being Assessment: Because Athletes Are People First
Athletes are evaluated by what they do. Their times, results, and rankings. But athletes are more than performers. They are people first. That belief is one of the foundations of PrimeMind. While helping athletes perform at their best is important, true development requires looking beyond the scoreboard and result sheet. It requires understanding the whole […]
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PrimeMind’s Latest Upgrade: Structured Mental Training Plans
One of the biggest challenges athletes face with mental training is knowing where to start. Confidence? Focus? Pressure? Motivation? Emotional control? Competition preparation? Team culture? Mental health? It can feel overwhelming. Many athletes know they need mental training, but they don’t always know which mental muscles they need to train, which mental tools to use, or […]
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Free Mental Performance Assessment + Free 7-day PrimeMind Trial
How strong is your mental game? Most serious athletes do physical testing frequently, but very few assess their mental performance in a structured way. That’s why I created the PrimeMind Assessment of Mental Performance (AMP), designed to help athletes better understand their mental strengths and areas that need improvement such as confidence, focus, motivation, resilience, […]
Read MorePrimeMind Adds 18 New Mental Workouts
I’m pleased to announce that PrimeMind has added 18 new Mental Workouts to its Mental Performance/Well-being/Mental Health library. These Mental Workouts focus on helping athletes overcome common challenges they face in their sport: Self-doubt Overthinking Low motivation Distraction Performance anxiety Negative emotions Choking These Focus areas have 2-3 Mental Workouts each that explore what the […]
Read MorePrimeMind is Now Live!
I’m thrilled to announce that my new start-up, PrimeMind, has launched its web-based app for athletes, coaches, parents, and sport organizations. Here’s why I created it. For many years, I’ve worked with athletes and teams on the mental side of sport. One ongoing challenge has been this: while physical and technical training are comprehensive, structured, […]
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How to Prepare Mentally for Triathlon Season
As the off-season winds down and the first triathlons of the season approach (or have already begun), most triathletes naturally shift their focus toward physical readiness. Training volume increases, intensity sharpens, and race calendars begin to take shape. But if you want to perform at your best when it matters most, your mental preparation deserves […]
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