PrimeMind Introduces the Profile of Well-being Assessment: Because Athletes Are People First
Athletes are evaluated by what they do. Their times, results, and rankings. But athletes are more than performers. They are people first. That belief is one of the foundations of PrimeMind. While helping athletes perform at their best is important, true development requires looking beyond the scoreboard and result sheet. It requires understanding the whole […]
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PrimeMind’s Latest Upgrade: Structured Mental Training Plans
One of the biggest challenges athletes face with mental training is knowing where to start. Confidence? Focus? Pressure? Motivation? Emotional control? Competition preparation? Team culture? Mental health? It can feel overwhelming. Many athletes know they need mental training, but they don’t always know which mental muscles they need to train, which mental tools to use, or […]
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Free Mental Performance Assessment + Free 7-day PrimeMind Trial
How strong is your mental game? Most serious athletes do physical testing frequently, but very few assess their mental performance in a structured way. That’s why I created the PrimeMind Assessment of Mental Performance (AMP), designed to help athletes better understand their mental strengths and areas that need improvement such as confidence, focus, motivation, resilience, […]
Read MorePrimeMind Adds 18 New Mental Workouts
I’m pleased to announce that PrimeMind has added 18 new Mental Workouts to its Mental Performance/Well-being/Mental Health library. These Mental Workouts focus on helping athletes overcome common challenges they face in their sport: Self-doubt Overthinking Low motivation Distraction Performance anxiety Negative emotions Choking These Focus areas have 2-3 Mental Workouts each that explore what the […]
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I Practice What I Preach (But It’s Not Easy Sometimes)
In most universes, my time last week at the 2026 USAT Multisport National Championships in South Haven, Michigan, would be considered a success. I won my sixth national championship since returning to triathlon in 2022. I also finished third twice and fourth once against some exceptionally strong competitors. Objectively, those are results I should feel proud […]
Read MorePrimeMind is Now Live!
I’m thrilled to announce that my new start-up, PrimeMind, has launched its web-based app for athletes, coaches, parents, and sport organizations. Here’s why I created it. For many years, I’ve worked with athletes and teams on the mental side of sport. One ongoing challenge has been this: while physical and technical training are comprehensive, structured, […]
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PG or College Next Year?: That is the Question
It’s hard to believe that another ski racing season is coming to an end. It’s time to hang up your skis and take your mind off ski racing for a while. Yet, if you’re a soon-to-be high school graduate, the end of the ski season may not offer an immediate respite from our sport. Why? […]
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How to Prepare Mentally for Triathlon Season
As the off-season winds down and the first triathlons of the season approach (or have already begun), most triathletes naturally shift their focus toward physical readiness. Training volume increases, intensity sharpens, and race calendars begin to take shape. But if you want to perform at your best when it matters most, your mental preparation deserves […]
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Maybe You Don’t Have Anxious Attachment
How often have heard this from people explaining their relationship challenges: “I have anxious attachment?” Attachment theory has become a part of what I call the “Relationship-industrial Complex” and is an essential part of our relationship vocabulary. It suggests that relationships demonstrate one of three patterns: anxious, avoidant, and secure. It’s used as both an […]
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Ski Coaches Set Minds, Not Just Courses
Ski coaches do far more than train racers physically, technically, and tactically. They also, and more importantly, shape the psychological environment of ski racing more than any drill, workout, or training session. Every word, cue, and reaction from coaches sends powerful messages to racers about what matters and how they should approach every aspect of […]
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