Over the last few years, I’ve established great relationships with some outstanding sports companies. I’ve partnered with them because they embody what I value in sports-related products: innovation, superior quality, and leading-edge performance. In a series of posts, I’m introducing these exceptional companies and people to you so you will consider adding what they have to offer to your quiver of sport-related products.
In today’s installment of Meet My Partners, I introduce you to PowerBar. If you’re an endurance athlete, you know PowerBar’s long history of producing the world’s best nutritional products to fuel you for the long haul. I actually have been a PowerBar user since my Ironman days in the early 2000s when I was fortunate enough to be a member of PowerBar TeamElite.
With my return to triathlon in 2019 after an 11-year hiatus, I naturally also returned to PowerBar to fuel my new ambitions and efforts at the Olympic and Sprint distance as well as in the Aquabike category (swim/bike). And I’ve already seen a big payoff! In fact, this past weekend in Sebring, FL, PowerBar fueled me to a place on USA Triathlon’s Team USA in which I will represent our country at the 2021 ITU World Age-group Championships in Edmonton, Alberta, Canada in the Aquabike event (I had planned to try to earn on spot in triathlon, but hurt my knee, so couldn’t run)!
PowerBar offers a complete range of healthy products for pre-, during-, and post-race including powdered drink mix, bars, chews, and gels. Quite unique to the sport-nutrition world, they are all not only great sources of energy, but they also taste great (nutrition has no value if it tastes so bad that you can’t swallow it)! My favorites are cola chews, cookies & cream bars, and vanilla gels.
