Over the last few years, I’ve established great relationships with some outstanding sports companies. I’ve partnered with them because they embody what I value in sports-related gear: innovative design, superior quality, and leading-edge performance, comfort, and looks. Over the next several weeks, I’ll be introducing these exceptional companies to you so perhaps you will explore adding what they have to offer to your quiver of sports equipment.

In today’s installment of Meet My Partners, I introduce you to POC Sports. My family (including my two ski-racing daughters) is fully outfitted with POC ski helmets and goggles. I’ve also been using POC helmets for my road cycling, triathlon, and mountain biking for some time now as well. POC, one of the world’s leading manufacturer of helmets, eyewear, body armor, apparel, and accessories in snow sports and cycling, was founded in 2005 in Sweden. POC’s mission is to “Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.”

So, next time you’re in the market for some new cycling gear, I encourage you to look at POC first.

And check out my Partners page on my website to learn more about these amazing companies.