Over the last few years, I’ve established great relationships with some outstanding sports companies. I’ve partnered with them because they embody what I value in sports-related products: innovation, superior quality, and leading-edge performance. In a series of posts, I’m re-introducing these exceptional companies and people to you so  you will consider adding what they have to offer to your quiver of sport-related products.

Today, I’m introducing you to Atomic ski gear. For anyone who is involved in skiing or ski racing, Atomic is a brand that is well known as a world leader in our sport with a stable of some of the best skiers in the world including Mikaela Shiffrin (alpine ski racing), David Magnini (ski mountaineering), Simen Kruger (Nordic), Tess LeDeux (slopestyle), Daron Rahlves (backcountry), and many more.

Atomic is best known for their hard goods (i.e., skis, boots, bindings, poles). But what most people aren’t aware of is their line of soft goods (i.e., jackets, pants) that are quality, functional, and stylish. I have been skiing on and wearing Atomic equipment and apparel for years and I can say unequivocally that there is no other ski company that produces gear that performs at such a consistently high level.

So, next time you’re in the market for some new ski gear, I encourage you to look at Atomic first.

And check out my Partners on my website to learn more about these amazing companies.