I’m beyond thrilled to announce that I’ve joined Mindto (as in “put your mind to”) as its Chief Content Officer. As my title suggests, I’m responsible for identifying relevant topics, building a team of experts (“Mindto Masters”), creating content myself, and building a library of content for teams and athletes.
The business is going to start as B2B with its customers being professional teams, university athletic departments, and youth sports academies, and and then evolve out to B2B2C and B2C.
Here’s more information about Mindto.
Mindto is a comprehensive AI-driven platform that supports athlete performance, health, and & well-being. Mindto is designed to be accessible, engaging, digestible, relevant, and impactful. In sum, Mindto exists to improve the lives of athletes on and off the field.
Leveraging prominent figures from sports, health, and wellness (“Mindto Masters”) and the latest advances in Artificial Intelligence, Mindto’s platform supports athletes by meeting them where they are in this digital age–on their phones–and by identifying and responding to their individual needs, interests, and goals. Mindto delivers valuable information and useful tools specifically designed to maximize athletes’ on-field sports performance, physical and mental health, and well-being.
Comprehensive, relevant, and transformational, the Mindto platform is the right technology, in the right place, with the right people, at the right time to meet the needs and goals of sports organizations and their athletes in the 21st century.
MINDTO MISSION
The Mindto mission is to create a centralized platform for athletes, coaches, and other stakeholders that supports them with the information they need from trusted experts in formats that meet them where they are in this digital age.
MINDTO VALUES
Expertise
The internet seems to have made experts of everyone and who are willing to share their “expertise” with anyone. The problem we all face when searching for information online is that it is difficult to judge its accuracy. Mindto values expertise that is based on education and training, and grounded in deep experience and the latest research. Mindo brings that expertise to athletes on a centralized platform in the form of “Mindto Masters” who have demonstrable expertise in their chosen fields.
Accessibility
The internet is also filled with what feels like limitless information. The problem is that it is scattered randomly across cyberspace. Mindto has created a centralized, structured, and easily accessible platform for athletes, coaches, and other stakeholders to find the information they need when they need it.
Engagement
The best information in the world has little value if it is not presented in a format that resonates with users. Mindto leverages leading minds and the latest research in education, sports, and technology to communicate important knowledge and tools to athletes through media that is engaging in both content and delivery.
Impact
At the heart of Mindto’s mission is our profound desire to positively impact athletes’ lives. We want athletes, coaches, and others in the sporting community to use Mindto to gain the knowledge, tools, and resources necessary to be the best and healthiest version of themselves. We want to help athletes to pursue their dreams with confidence, courage, and commitment, and without doubt, worry, or fear.
Community
As the saying goes, “It takes a village.” This wise adage is particularly relevant for athletes who strive to become the best in the world. Athletes who aim for the stars know that the journey can be rough sometimes. Yet, knowing they are not alone in the pursuit of their dreams, knowing they belong to and are supported by a community of like-minded people, gives athletes the confidence, courage, and determination to become the best athlete and person they can be.
We invite you to collaborate with us in fulfilling our mission of building a platform aimed at changing the lives of athletes for the better and forever.
To learn more, drop me an email: jim@drjimtaylor.com
