I’m approached by sports and technology companies frequently wanting to leverage my credibility and social-media presence to market their products. In almost every case, I decline their offers. At the same time, in my ongoing search for “really cool things” in my sporting life, I periodically discover products that clear the bar in what I value in sports-related gear: innovative design, superior quality, and leading-edge performance, comfort, and looks. I then reach out to these companies and offer to promote them in both my professional and athletic lives. Over the last few years, I’ve established great partnerships with some outstanding sports companies.

I’m excited to introduce one of my newer partnerships, with BiSaddle, a U.S. company that makes the first and only adjustable saddles for all types of bikes. When I decided to build my dream bike, I thought about what changes I needed to make for it to be fast and comfortable. I have a long history of real discomfort when I ride either my road bike and triathlon bike. The last 10 miles of rides are usually torture; my back hurts, my hamstrings and gluts are on fire, and, worst of all, my private parts are completely numb. And all that is with having had professional bikes fits for both of my bikes. So, a new saddle was an obvious addition to my list of components.

I’ve always wondered how the part of the bike that has the most contact with our bodies can be such a big problem that no one has adequately solved. But I’ve always accepted that the discomfort was just part of the deal when we ride bikes.

Then, I came across BiSaddle. An adjustable saddle that can be customized to our own unique anatomy. What a no-brainer, I thought, and how did it take so long for someone to think of it. So, I ordered a Stealth for my road bike and a Bonneville for tri-bike and had my bike fitter set me up on them.

On my very first rides, I knew BiSaddle was a game changer. No back pain, no hammies or gluts that needed extinguishing, and best of all, I could tell that my private parts were still down there.

BiSaddle are no more expensive than other top saddles. Regardless of the price, OMG, given all the miles I put on my bikes and all of the pain I’ve endured over the years, it was money very well spent.

So, if you don’t want every ride to be a big pain in your you-know-what, go to Bisaddle.com and get one of your own. I promise your backside will thank you every mile of every ride!

And check out my Partners page on my website to learn more about these world-class companies.