Over the last few years, I’ve established great relationships with some outstanding sports companies. I’ve partnered with them because they embody what I value in sports-related gear: innovative design, superior quality, and leading-edge performance, comfort, and looks. Over the next several weeks, I’ll be introducing these exceptional companies to you so perhaps you will explore adding what they have to offer to your quiver of sports equipment.

Today, I’m introducing you to Atomic ski gear. For anyone who is involved in skiing or ski racing, Atomic is a brand that is well known as a world leader in our sport with a stable of some of the best skiers in the world including Mikaela Shiffrin (alpine ski racing), David Magnini (ski mountaineering), Simen Kruger (Nordic), Tess LeDeux (slopestyle), Daron Rahlves (backcountry) and many more.

Atomic is best known for their hard goods (i.e., skis, boots, bindings, poles). But what most people aren’t aware of is their line of soft goods (i.e., jackets, pants) that are functional and stylish.

So, next time you’re in the market for some new ski gear, I encourage you to look at Atomic first.

And check out my Partners on my website to learn more about these amazing companies.