As one of America’s premier sport psychologists, Dr. Jim Taylor knows what it takes to achieve competitive success. The lessons Dr. Taylor has learned from working with some of the world’s best athletes and coaches will change the way you train and compete.

The Prime Sport series goes to a new level in understanding and teaching mental aspects of sport to athletes and coaches. The Prime Sport book series introduces you to the essential mental factors that impact sport performance including motivation, confidence, intensity, focus, and emotions.

You will learn simple and practical techniques you can use to maximize the quality of your training, be totally prepared to compete at your highest level, and perform your best when it really counts. You will learn about the secrets that make world-class and professional athletes great and how you can incorporate those secrets into your own sport. The Prime Sport book series will teach you how to take your sport performance to new heights. Ultimately, the Prime Sport book series will show you how to experience the “Triumph of the Mental Game!”

The Prime Sport book series offers sport-specific versions for tennis, golf, alpine ski racing, and a general version that can be used for all sports.