Dr. Taylor had a huge impact on the 2007-08 Stanford Wrestling season. It was the most successful season in program history and his work definitely contributed to that success.” Kerry McCoy, former Head Coach, Stanford University Wrestling Team; Two-time Olympian

“As the keynote speaker to the UK Snowsports Coaches Conference 2012, who also gave additional off- and on-snow workshops, Jim Taylor delivered everything we could have hoped for and then some more! The coaches were captivated by Jim’s enthusiasm, realism and very practical knowledge. Jim brought his expertise to the conference and delivered it in a simple understandable language which everyone could relate to. The feedback we received from our coaches has been fantastic and I would highly recommend Dr. Jim Taylor as a keynote speaker and educator to any organization–sport or business–that is looking to motivate and develop their members.” Robin Kellen, CEO, Snowsport Wales

“Dr. Taylor was a crucial member of our team. He led the coaches and players on a journey of discovery that helped us nail down our core team values, develop our strengths, and resolve our areas of conflict. There is no doubt in my mind that we were a better team and better people because of the time we spent with Jim.” Jill Malko, former Head Coach, University of California, Berkeley, Women’s Lacrosse Team

“Dr. Taylor’s importance to our wrestling program can’t be overstated. His individual work with our athletes was invaluable. Dr. Taylor certainly knows his stuff and his charismatic and motivating style kept our athletes engaged during his team seminars. Our team wrestled at their PRIME in the days following his work with us.” Jason Borelli, Head Wrestling Coach, Stanford University

“In addition to his extensive knowledge and experience in sport psychology, Dr. Taylor is himselfan accomplished athlete which gives him the ‘street cred’ needed to truly connect with our elite athletes.” Dave Bekowich, owner, Team Pacific Bikes

“Dr. Jim Taylor’s contributions to our Athlete’s Advisory Board Symposium were invaluable. Not only was a room full of elite athletes and Olympic medalists riveted to his talk, the exchange and debate it engendered was spirited and fascinating. I was especially impressed with Dr. Taylor’s obvious concern for not just the athlete, but the whole human being.” Arthur Combs, Ph.D., Executive Director, Stone Foundation for Sports Medicine and Arthritis Research

“Jim Taylor’s talk on sport psychology was inspiring and thought-provoking. Every athlete in the room knew that we really could use Jim’s advice and expertise throughout our careers.” Marla Streb, 2004 U.S. National Downhill Mountain Bike Champion

“The more time I spend competing and coaching, the more I realize that success in an Ironman comes down to mental preparation. And no one offers triathletes, whether newbies or veterans, as much practical information in a motivating format than Dr. Jim Taylor.” Duane Franks, M.S., Ironman triathlete; coach of two Ironman world-record holders

“As a member of the Education/Certification Committee of PSIA-C, my responsibility is to expose my staff to the latest skiing and teaching techniques. Dr. Jim Taylor provided that to us in spades! Jim developed uniquely valuable presentations, both off- and on-snow, on the mental side of ski instruction that was exactly what we needed. He presented his information in an engaging and interactive style, injecting humor to make it enjoyable as well as educational. Our staff was so impressed with Jim’s work that we are already planning for his future involvement with PSIA.” John Hamaker, Professional Ski Instructors of America-Central Division

“Dr. Jim Taylor approaches the topic of sport psychology from a no-nonsense perspective that makes sense the first time you hear it. The science of psychology can be tough to apply to real life since the mind is so much more complex than we currently understand. But Jim’s approach moves beyond our lack of understanding and makes what we do know work for us in our lives and sports training today.” Clyde Wilson, Ph.D., Director, Health and Performance Sciences, Sports Medicine Institute, Palo Alto, CA

“I’ve been involved in triathlon for nearly 10 years and have seen and heard a ton in that time. And Dr. Jim’s seminar on mental training delivered many new tools to add to my racing arsenal. It was a fun and lively seminar that got me pumped up for the upcoming season. I’m looking forward to incorporating the mental techniques he shared to make me faster and enjoy my racing experience more.” Chad Elmendorf, Marketing Director, Inside Triathlon; two-time Ironman finisher

“Listening to Dr. Taylor’s lecture gave me some great ideas to think about before my race. He is afantastic, high-energy speaker and I benefited from his motivational style. He stressed the importance of mental skills and explained how I can develop and use them to become a more accomplished triathlete. Dr. Taylor presented skill sets that I will not only remember but put in to action in my training and races.” Paige Dunn, Ironman triathlete

“Dr. Taylor fit in the last piece of the puzzle when he spoke with my high school athletes about creating the mental tools they need to succeed on the water. He was motivating, upbeat and engaging. The information he shared was incredibly valuable and was presented in a dynamic and humorous way that my athletes were comfortable and excited to be a part of. Dr. Taylor helped this team of athletes be better at what they do, while at the same time has given them tools that they can bring to their lives outside of sport.” Sandy Armstrong, Head Coach, Marin Rowing Association

“Dr. Taylor’s presentations are a perfectly harmonized blend of valuable information, wisdom, and humor, delivered with great enthusiasm. Jim is clearly a leader in his field, yet he remains very accessible, offering anecdotes and insights that speak directly to his audience. Dr. Taylor is thequintessential professional…period!” Mike Fanelli, President, USA Track & Field, Pacific Division

“I have enjoyed Jim Taylor’s clinics on several occasions. When the opportunity arises, I will certainly attend another. Not only do I always walk away with useful information and a few simple tips which I know I will be able to implement, I also feel a new sense of motivation toward achieving my goals. Mental toughness is an integral part of endurance sport and Jim is able to share effective ways to help us become winners when playing those mind games.” Diane Gilles, Head Coach, San Francisco Road Runners Club

“His presentation was entertaining and easy to understand and he gave us some useful tools to use…Jim was very inspirational…He had a very good personal approach…Jim’s talk was very engaging…I felt that he was talking with me, rather than at me…His approach was effective because he is someone who has actually walked the walk (or run the run, in our case)…His presentation was not only educational, but lighthearted and humorous…I used Jim’s advice right away.” San Francisco Runners Club comments

“The Education Staff members of Professional Ski Instructors of America-Central experienced Dr. Jim Taylor at his best. His on- and off-snow work with us delightfully exceeded our expectations! Jim’s combination of intimate knowledge of skiing, leading-edge content of the psychology of skiing and ski instruction, and impassioned presentation style makes him a unique and powerful assetfor PSIA or any organization—whether sport, business, or educational—that wants to maximize its performance and value.” Mel Brown, Education/Certification Committee, PSIA-Central

“I just wanted to say thank you again for taking the time to speak to our Ironman training team. The information you gave us and the stories you shared were both informative and entertaining. Several individuals came up to me afterward telling me how much they enjoyed the talk. Many of your mental-training techniques became a regular part of our training sessions. It’s great to know that there is a psychologist available who truly understands the emotional and physical complexity of preparing for and racing in marathons and Ironman triathlons.” Duane Franks, Ironman triathlon coach

“Dr. Taylor has helped hundreds of our endurance athletes set and achieve their goals. His entertaining lectures are full of effective mental techniques for helping performance at any level. The useful information Dr. Taylor delivers has been one of the keys to our successes race after race. Our training seasons are not complete without one his valuable presentations.” April Powers, Senior Head Coach, Leukemia & Lymphoma Society Team in Training Triathlon and Marathon Teams

“Dr. Jim Taylor’s appealing personality and speaking style were inspiring. He offered valuable information to parents, kids, and coaches on a variety of subjects. Jim was a big hit with the athletes. He has a rare talent to engage and involve athletes in a topic most feel ‘weird’ discussing. Our experience with Jim was extremely positive and the SVSEF is planning to schedule another three-day visit with Dr. Taylor with even more of our athletes, coaches, and parents.” Don Wiseman, Executive Director, Sun Valley (ID) Ski Educational Foundation

“Thank YOU for coming last night. I can honestly say that you were the best prepared and most entertaining speaker we’ve had. You engage your audience and keep the presentation to a length that doesn’t encourage ‘drift off.’ I know that I will be utilizing many of the techniques in your presentation and book to help me with racing and the other upcoming challenge.” Nick Goddard, President, TRIbe Triathlon Club, San Jose, CA

“Dr. Jim Taylor’s presentation should be required for all parents of athletes and all coaches . He presented our coaching staff with cutting-edge information about the psychology of high-level performance in athletics. We all came away knowing that we had heard one of the finest sport psychologists in the country.” Don Hicks, Director of Physical Education and Athletics, St. Francis Episcopal School, Houston

“I was inspired after hearing Dr. Jim Taylor speak about the importance of mental preparation for sports. As a basketball coach, I found his talk very enlightening. He was able to take complex subjects and relate them to the audience through everyday real life situations. I learned a lot from Jim!” Graham Betchart

“What makes your work with our athletes and coaches so valuable is that you take a topic–sport psychology–that is often difficult to grasp and make it simple, clear, and practical, so everyone can understand and benefit from your knowledge and expertise.” Ruben Macaya, Head Alpine Coach, Sun Valley (ID) Ski Team

“The runners in our club are very diverse, ranging from former collegiate athletes to new recreational runners. Jim’s Mental Preparation talk not only provided great ideas for everyone in the group, but he made us all laugh a lot with his engaging delivery. The women are still talking about you how insightful the information was—and totally inspiring.” Martina Lauchengco Jones, President, the Iguanas Running Club, San Francisco

“Great seminar! It was one of the finest presentations I have been to. The highest compliment I can give you is that my two students that were there have now repeated things that you have said in a positive manner and are working on them!” Bunny Bruning, President, USPTA-Missouri Valley

“I highly recommend Dr. Jim Taylor’s workshop to runners and to all athletes at every level of ability. After listening to Dr. Jim’s lecture on the psychology of running, I was able to put aside my ego and start exercising again after months of inactivity. I was injured 6 months ago and used my injury as an excuse to stop completely. Jim’s ideas got me going again. I am very proud of the outcome over these past weeks and look forward to a lot more breakthroughs in my running, training and life.” Marina Gelman, marathon runner

“As a ‘tri newbie’ training for my first triathlon, I found Jim Taylor’s workshop on “Prime Triathlon” to be an excellent introduction to the more subtle mental facets of training and racing. There are plenty of triathlon resources available that offer workout plans with heart rate and mileage targets, but very few that address the mental skills that also need if one is to find enjoyment and success in this sport. Dr. Taylor’s concepts gave me valuable insight into ‘what’s going on under the hood’ as I train and race, greatly enriching my training process as a whole.” Mari Colling, triathlete

“Running a workshop for a group of 16 and 17 year olds, keeping them interested the whole time, and even getting them to smile, is no small feat. Jim Taylor managed it nicely, imparting a great deal of information in a clear manner, yet not talking down to his teenage audience. All the kids felt they had new techniques to add to their training and pre-competition preparations.” Katie Snyder, San Francisco Fencing Club

“I just wanted to thank you for taking the time to share your words of wisdom with us. Your encouraging advice and insights were so helpful and really helped me on race day (and training too).” Stephanie Cheng, Team in Training runner

“Thank you so much for speaking with our Team-in-Training triathletes about the mental training required for a triathlon. I have gotten a lot of great feedback already about how useful everyone thought it was and I could tell this by the audience’s participation towards the end. It is through yourdonation of knowledge and experience that will take our 100 or so participants to the next level of training and racing, and I am sure they will, as I have personally done, use this information for some time to come.” James Gracey, Head Coach, Team in Training, San Francisco